Instant Census Blog

Back to all blog posts

How Will You Celebrate Thanksgiving This Year?

By Elyse Desmarais on November 23, 2015


Thanksgiving trends

For Americans, Thanksgiving celebrations have come to take on a variety of forms. In terms of food, who you spend it with, and where you spend it, everyone’s celebration is unique. Some prefer real cranberry sauce, some prefer canned, and with those preferences come strong opinions about whose choice is the better one. (I prefer canned and, no, I don’t bother to cut it up to appear less canned when served. If there isn’t a red, canned shaped log of jelly on the table then it isn’t Thanksgiving.)

Yahoo Food recently surveyed 1,000 people across America about how they plan to celebrate this year, including how they’ll prepare and what their plans are for Thanksgiving weekend. Some of the results are surprising, especially the number of people planning to serve ham for dinner this year. Here are some of Yahoo’s most interesting findings:

  • Thanksgiving is America’s 2nd favorite holiday, behind Christmas

  • 82% plan to spend Thanksgiving with family

  • 36% of Millennials say they’ll celebrate a “Friendsgiving”

  • 22% include pets in Thanksgiving celebrations

  • 43% say Turkey is by far their favorite food on the table

  • 18% makes stuffing the second favorite

  • 44% of Millennials will serve ham instead of turkey

  • 44% of Millennials won’t serve cranberry sauce

  • 44% of Amercians will host Thanksgiving dinner

  • 24% of Americans will go to another house for a second meal

  • 72% of Americans plan to attend a Thanksgiving dinner with more than 5 people

  • 47% say they’ll begin planning Thanksgivnig dinner at least a month in advance

  • 54% of people don’t start cooking until the day before Thanksgiving

  • 28% don’t begin cooking until the day of

  • 57% like to sit and talk after Thanksgiving meals

  • 53% like to watch TV with 44% choosing football

Looking for a better way to connect with customers and survey respondents? Contact us today to learn how Instant Census SMS surveys can help you achieve higher response rates and faster response times on your next study!

Want to learn more about our capabilities and what we do? Get in touch!

Whatever your target audience, discover how easy it is to start connecting and get results.