We specialize in providing researchers and customer insight professionals a quicker, more
effective, and more reliable means of communication with survey respondents and customers.
At Instant Census, our mission is to help you connect with the target audiences you care about. To do that,
we've built our platform on top of instant messaging, so that participants can engage with your surveys
from any device that supports text messaging. There is no app to download, no forms to fill out, no links
to click - just text and respond.
Are email and phone surveys not getting you the results you need?
Our automated text message surveys have seen 85% response rates, with 50% of those responses coming in
seconds to minutes following survey deployment.
With higher response rates and faster response times than email or web surveys, our clients receive the
valuable data and feedback they need to ensure their businesses thrive more quickly than traditional survey
methods. Not only that, but text message surveys are less expensive than human call centers for phone
surveys and require minimal respondent fatigue.
Text Messaging is the Better Medium
Email surveys are lucky to see a 40% response rate over the course of several days. Phone calls are invasive,
and as a result often get worse response rates. Instant Census sees response rates upwards of 80% and a
median response time of less than two minutes. The anonymity and informality of texts also combine to make
responses not just quick, but accurate. Since Instant Census is deployed over SMS, nearly all cellphone users
can be reached, not just those using smartphones.
How it Works
Survey respondents interact with Instant Census as if they were having a text message conversation with a
live person: Instant Census texts a question, the respondent texts an answer, Instant Census reads the
answer and determines how to follow up. Because there is no app to download, forms to fill out, or links to
click, your respondents are much more likely to respond and engage with your initiatives.
Instant Census allows you to quickly build, customize, and deploy surveys in 3 easy steps:
STEP 1
Build a Survey
With a clean, intuitive layout, Instant Census' survey builder tool allows you to transform your survey
into a customized, adaptive study. Our platform also supports a variety of scheduling options, including
deploying on demand, at specified dates and times, in response to particular events (such as a
participant texting in "start" to your survey phone number), and on recurring days of the week.
With our robust suite of tools, you can easily build new and modify existing surveys to your needs. Our
in-house expert concierge service is also always on call and ready to assist you with survey design and
implementation.
STEP 2
Enroll Participants
Whether you need regular updates on participants' activity or a single report at the end of the study,
Instant Census has the tools you need to retrieve and analyze your data. With the ability to download
raw data, download formatted data, and view real-time data reports right from the admin portal
interface, you can spend less time making sense of your data and more time focusing on your results.
STEP 3
Get Your Data
Whether you need regular updates on participants' activity or a single report at the end of the study,
Instant Census has the tools you need to retrieve and analyze your data. With the ability to download
raw data, download formatted data, and view real-time data reports right from the admin portal interface,
you can spend less time looking at what the data say and more on figuring out what they mean.
Features
Instant Census is the most robust and feature-rich text message survey platform on the market. While many of
our features are customer-facing, such as time zone support, skip logic, piping, and merge fields, much of
the Instant Census magic happens behind the scenes at the core of our back-end architecture.
Instant Census deployments are highly customizable and our engineers are experts in developing and
customizing software to your specific needs, no matter how big or small. Whether you need something as small
as turning a feature off to something as complex as building an integrated email, SMS, and phone survey
system, we will work with you to make that happen.
Added Security
If you need greater security features than SMS can provide, we have extensive experience building custom
software on desktop and mobile platforms. We can also work with you to develop your own Android or iPhone
application version of Instant Census with the extra security you need.
Participant Screening
We can set up introductory surveys online or through SMS so that participants come into the study with
background information already applied to their user profile. This can help make questions more specific
more quickly, as well as making the on-boarding process relatively painless for prospective participants.
Want to learn more about our capabilities and what we do? Get in touch!
Whatever your target audience, discover how easy it is to start connecting and get results.
