Recruiting survey audiences can seem like a daunting task, but you don't have to worry. We are experienced
in audience recruiting and offer our customers recruiting assistance from start to finish.
If you don't already have a survey panel on-hand and are not interested in purchasing a panel from a 3rd
party sample provider, here are some panel recruitment methods we've seen work well for our customers.
Survey Phone Number Promotion
Advertisements featuring survey phone numbers, opt-in instructions and study details are a great way
to recruit audiences if you don't have an established group of survey participants on-hand. In the
past, Instant Census customers have had success recruiting participants through advertising survey
phone numbers on public transit.
Social media can be a powerful recruiting tool for the proper use cases. Our customers have seen
great results using Facebook and Twitter to recruit new survey participants by sharing survey phone
numbers and opt-in instructions in posts. Social media offers several advantages, the most valuable
being the ability to reach large audiences in a short amount of time and post as many recruiting
messages as you want at any time of the day - all for very little cost.
Click here to learn more about recruiting through social media.
Interested in running a survey and displaying live results during a conference or large event?
Looking to solicit feedback from event attendees regarding their experience? Instant Census
customers have recruited conference and large event audiences into our surveys by publicizing survey
phone numbers on visual presentations, event signage, and through speaker instruction. SMS surveys
not only allow you to solicit important feedback from attendees, but also to engage with audiences
and create an interactive experience.
Phone surveys are a great medium to use for recruiting participants into SMS surveys. If you have an
upcoming phone survey using an established panel, you can add a question to the end of the survey
asking participants for consent for future SMS surveys. You could also run a phone survey
specifically for the purpose of obtaining and recording consent.
Email Marketing & Surveys
Some Instant Census customers have sent email marketing campaigns advertising survey phone numbers
to established audiences, but results for this method can vary. The advantages of this medium are
you can send multiple emails for little cost and optimize them to be sent at specific times of day
for the highest open rates.
You could also use email surveys for a recruitment method similar to mail and phone surveys. By
simply adding a question regarding consent to text to an email survey, you can obtain and record
If you're hosting an upcoming event and plan to have attendees sign-up through a web form, including
a question regarding consent to text is another great way to recruit your panel for surveys taking
place before, during, or after events. Similarly, if you're a business using web forms for customer
check-outs or service sign-ups, you can also include a consent to text check-box to recruit
customers into upcoming SMS surveys or communications.
Similar to phone surveys, mail surveys are another opportunity to obtain and record consent for SMS
surveys. While you could add a question to the end of a mail survey asking participants for consent
for future SMS surveys, if you already have an SMS survey phone number, you could ask participants
to text into the survey number. Keep in mind, this would most likely be the most time consuming and
slowest form of recruitment.
Want to learn more about recruiting audiences for your next survey? Download our Guide to Recruiting
Panels for SMS Surveys or contact us for more information!