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Market Research Shows Coloring Books Aren't Just For Kids

By Elyse Desmarais on June 20, 2016

"I just bought an adult coloring book. Are you judging me?" a friend texted me a few months ago. I...


Market Research Shows Americans Are Spending More On Dad This Father's Day

By Elyse Desmarais on June 15, 2016

Father's Day is this coming Sunday. So if you weren't already aware, you're welcome. According to...


Global Consumer Confidence Varies in 2016

By Elyse Desmarais on June 14, 2016

According to a recent Nielsen report, the first quarter of 2016 shows global consumer confidence...


Join Our Text Message Survey Panel!

By Elyse Desmarais on June 10, 2016

Want to give your opinions on world news, pop culture happenings, politics, and emerging social...


Apparel Shopping Is A Mixed Mode Experience

By Elyse Desmarais on June 8, 2016

Shopping for clothing isn't just a seasonal activity for Americans, it happens year round (I...


How Long Can Text Message Surveys Be? Longer Than Any Of Us Believed.

By Josh Zagorsky on June 1, 2016

Researchers worry a lot about respondents dropping out and failing to complete a survey. So for as...


Weekly Automated Text Messages Influence Kenyan Women To Get Tested For HIV

By Elyse Desmarais on May 31, 2016

The Healthcare industry is becoming increasingly interested in using text message communications...


High Point University's Survey Research Center Uses Instant Census For Text Message Study

By Elyse Desmarais on May 25, 2016

In the Fall of 2015, High Point University's Associate Director of the Survey Research Center,...


Survey Shows American Consumers Splurge On Graduation Gifts

By Elyse Desmarais on May 24, 2016

Graduation season is upon us and I'm sure many of you have been invited to a party (or are...


Consumers Want Convenience When Eating Healthy

By Elyse Desmarais on May 20, 2016

Many American consumers are on the quest to shop and eat healthy. Unfortunately, finding healthy...


Media Multitasking Is Now A Thing

By Elyse Desmarais on May 17, 2016

How often do you find yourself surfing the web on your mobile phone or checking your email while...


Popular Coffee Chain Allegedly Sends Unsolicited SMS Advertisements

By Elyse Desmarais on May 11, 2016

TCPA violations are a popular news topic lately, with many companies and brands not complying with...


How To Make Automated Text Messaging A Conversation

By Elyse Desmarais on May 9, 2016

Chances are you've received at least one automated text message from a business. It may have been...


Mobile Surveys Take Longer To Complete

By Elyse Desmarais on May 2, 2016

Mobile surveys and mobile-optimized surveys are hot topics in the research world. While optimized...


Presidential Front-Runner Hit With TCPA Violation

By Elyse Desmarais on April 28, 2016

We've said it before and we'll say it again: complying with TCPA guidelines is an absolute must...


67% Of Americans Check Their Mobile Phones For No Reason

By Elyse Desmarais on April 26, 2016

To no one's surprise, mobile technology ownership in America is on the rise. Many Americans even...


Can Text Messaging Help You Quit Smoking?

By Elyse Desmarais on April 19, 2016

The CDC estimates nearly 40 million adults in the United States currently smoke cigarettes....


IVRs, Robocalls, and Phone Menus Aren't For Customer Service

By Elyse Desmarais on April 12, 2016

Customer Service is something many companies struggle to perfect. And, unfortunately, poor...


Will Text Messaging While Walking Soon Be Illegal?

By Elyse Desmarais on April 5, 2016

A New Jersey lawmaker has had it with people texting and walking, and 1/3 of Americans stand with...


The Many Uses For Automated Two-Way Text Messaging

By Elyse Desmarais on March 28, 2016

Instant Census automated, two-way text messaging can be used for a variety of purposes, in a...


Pew Performs More Survey Research Via Mobile In 2016

By Elyse Desmarais on March 21, 2016

n the start of 2016, Pew Research Center announced it would perform 75% of its research via...


Recruiting Text Message Survey Panels Through Social Media

By Elyse Desmarais on March 15, 2016

If appropriate for your survey or study, social media can be a powerful recruiting tool. Our...


Text Messaging: A Language Of Its Own?

By Miriam Farkas on March 8, 2016

If you constantly text message your friends, and even if you don’t, you’ve probably heard it from...


How To Recruit Participants For SMS Surveys

By Elyse Desmarais on March 1, 2016

Recruiting survey participants can seem like a daunting task. Here at Instant Census, we have...


How Instant Census Handles Participant Opt-Out Procedures For SMS Surveys

By Elyse Desmarais on February 23, 2016

In July 2015, the FCC clarified U.S. regulations around automatic text messaging by releasing its...


An Innocent Man Plagued By Text Messages Asking For A Free Burrito

By Elyse Desmarais on February 18, 2016

Everybody loves Chipotle. But what everyone loves more, is a free burrito from Chipotle. On...


Facebook Utilizes User Feedback Surveys To Improve Newsfeed Quality

By Elyse Desmarais on February 11, 2016

Facebook is improving users' newsfeeds, which is not anything new coming from a company who is...


Tips On Adapting Questions For SMS Surveys

By Josh Zagorsky on February 2, 2016

Survey research professionals often ask us how to build text message surveys using questions that...


Instant Census, The 3% Conference and The Representation Project Partner To Run Real-Time SMS Survey During Super Bowl 50

By Elyse Desmarais on January 26, 2016

Instant Census has joined The 3% Conference and The Representation Project to co-host the 3rd...


Buzzwords: What To Expect For 2016

By Elyse Desmarais on January 18, 2016

With every new year, brings a new set of "buzzwords." Not only in pop culture, but for a variety...


Is SMS Messaging HIPAA Compliant?

By Chris McCarthy on January 13, 2016

Let me start with a disclaimer: I am not a lawyer. None of this is, or should be construed as,...


Text Message Surveys: The Perfect Complement To Your Research

By Chris McCarthy on January 4, 2016

SMS is a great way to interact quickly and reliably with a broad base of possible respondents, but...


Are Apps Hurting The Mobile Experience?

By Elyse Desmarais on December 29, 2015

If you're like me, your smart phone screen is most likely covered in apps. From social media to...


2015's Most Significant Developments According To Market Researchers

By Elyse Desmarais on December 21, 2015

With the end of the year comes the seemingly endless "best of" lists. So we asked ourselves, what...


Does Online Shopping Hurt Customer Engagement?

By Elyse Desmarais on December 17, 2015

Online shopping is convenient, easy, and a quick alternative to heading out of the house and into...


Almost 90% of Americans Have Unlimited Texting

By Josh Zagorsky on December 8, 2015

When I had my first cellphone back in 2007, a friend texted me "sup." My mental reaction was,...


The Skinny On Black Friday Deals

By Eli Jones on December 3, 2015

Each year when Thanksgiving rolls around, retailers work hard to keep consumers less focused on...


How Will You Celebrate Thanksgiving This Year?

By Elyse Desmarais on November 23, 2015

For Americans, Thanksgiving celebrations have come to take on a variety of forms. In terms of...


Americans Plan To Splurge On Holiday Gifts This Season

By Elyse Desmarais on November 18, 2015

The 2015 holiday shopping season "officially" kicks off with quickly approaching Black Friday,...


MBTA Survey Fiasco: Irregular Voting Patterns Make For Inaccurate Results

By Elyse Desmarais on November 11, 2015

This past October, the Massachusetts Bay Transportation Authority (MBTA) was looking to give...


Some Retailers Opting For Family And Time Spent Outdoors This Thanksgiving

By Elyse Desmarais on November 5, 2015

We’re already aware Thanksgiving and Black Friday have become one in the same. With many retailers...


Access Hard To Reach Audiences With SMS Surveys

By Chris McCarthy on October 26, 2015

SMS is a great way to conduct a survey. It can help you reach normally difficult to contact...


Consumers Want Advertisements, But Retailers Should Tread Lightly

By Elyse Desmarais on October 22, 2015

Today’s consumers are all too aware retailers will use any excuse to bombard them with...


Halloween: $6.9 Billion In Candy Corn And Princess Costumes

By Elyse Desmarais on October 14, 2015

In just a few weeks, neighborhoods will be overrun with kids dressed as princesses and superheroes...


Question And Answer Piping: Why It’s Essential For Your Next SMS Survey

By Elyse Desmarais on October 7, 2015

Question and Answer Piping is a feature we often promote and talk about here at Instant Census....


Pumpkin-Flavored Insanity: Good for Retailers, Bad For Pumpkins

By Elyse Desmarais on September 28, 2015

With Fall officially here, it’s hard not to notice the invasion of pumpkin-flavored products...


Have You Heard? We Have Time Zone Support!

By Chris McCarthy on September 22, 2015

Instant Census just implemented a time zone feature, and it's really awesome. It allows you to...


Wednesday Roundup: Our Favorite Reads This Week

By Elyse Desmarais on September 16, 2015

Here’s the roundup of our favorite survey and research related posts for the week of September 14,...


The Donald: A Look Into The Poll Results Of An Unfathomable GOP Candidate

By Chris McCarthy on September 10, 2015

Much ink has been spilled lately over Donald Trump’s meteoric rise in the Republican primaries....


Wednesday Roundup: Our Favorite Reads This Week

By Elyse Desmarais on September 9, 2015

Here’s the roundup of our favorite survey and research related posts for the week of September 7,...


Pew Study Finds Twitter Users Have Multiple Personalities, LinkedIn Is A Ghost Town, And Facebook Is Full of Teenagers

By Josh Zagorsky on September 3, 2015

The Pew Research Center recently released a study on social media usage, which we compared with...


Wednesday Roundup: Our Favorite Reads This Week

By Elyse Desmarais on September 2, 2015

Here’s the roundup of our favorite survey and research related posts out there this week....


SMS Surveys In The Workplace: How It Can Keep Your Employees Happy

By Elyse Desmarais on August 27, 2015

Happy employees are a large component to a businesses’ success. High turnover rates and general...


Wednesday Roundup: Our Favorite Reads This Week

By Elyse Desmarais on August 26, 2015

Here’s the roundup of our favorite survey and research related posts out there this week....


How Short Codes Work, and Why Ted Cruz and a Strip Club Both Want You to Text 33733

By Josh Zagorsky on August 20, 2015

A US short code is a 5- or 6-digit number (shorter than the standard 10 digits) that only handles...


Wednesday Roundup: Our Favorite Reads This Week

By Elyse Desmarais on August 19, 2015

Here's the roundup of our favorite survey and research related posts out there this week....


Survey Design: The Next Steps

By Elyse Desmarais on August 13, 2015

In last week’s post, we discussed the beginning steps of survey design, which included developing...


Survey Design: The First Steps

By Chris McCarthy on August 6, 2015

Designing a survey is no small task, but there’s no need to be intimidated by the challenge. In...


Customer Experience Fail: Cell Phone Shopping

By Elyse Desmarais on July 29, 2015

I needed a new cell phone. Unable to purchase a new phone online due to plan changes, I sacrificed...


Update: United States Text Message Survey Consent Rules

By Josh Zagorsky on July 22, 2015

On July 10, 2015, the FCC clarified US regulations around automatic text messaging by releasing its...


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