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Wednesday Roundup: Our Favorite Reads This Week

By Elyse Desmarais on August 26, 2015

Wednesday Roundup

Here’s the roundup of our favorite survey and research related posts out there this week. Enjoy!

Pew Research Center: Mobile Messaging And Social Media 2015

"In today’s world, people — particularly young people — are continually finding and adapting new ways of communicating electronically to fit their needs. According to a new survey, 36% of smartphone owners report using messaging apps such as WhatsApp, Kik or iMessage, and 17% use apps that automatically delete sent messages such as Snapchat or Wickr." Read more…

Forbes: Three Lessons From Uber And Airbnb On Leveraging Technology To Improve The Customer Experience

"Following the footsteps of eBay buyer reviews, Uber allows drivers to rate customers and Airbnb allows hosts to leave reviews of guests. It is now transparent on both sides of the register. Technology has leveled the playing field. Your history as a buyer follows you from one transaction to the next. Poor behavior may keep you from getting a ride or staying at the apartment of your choice." Read more…

B2B Marketing Insider: Swedish Meatballs And Customer Research: How Ikea Understands Its Buyers

"Today IKEA is one of the most popular furniture retailers in Norway, where IKEA alone accounts for 36% of the market; I personally think it is because of the variety and their versatile nature of their furniture. The amount of options can be overwhelming, but all kinds of people, whether a student, family with kids, couples without kids, or a single person, can get what they need for their home all from one place." Read more…

Forrester: Robots Won’t Steal All The Jobs - But They’ll Transform The Way We Work

"You’re probably familiar by now with the panic-stricken books (like Martin Ford’s Rise of the Robots: Technology and the Threat of a Jobless Future) and headlines (HBR’s What Happens When Robots Replace Workers?) proclaiming that the future of employment is bleak because of the rise of automation technologies. In other words, the meme goes, robots are taking all the jobs." Read more…


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