Waiting hours to days to receive survey results just doesn’t make sense. Instant Census automated SMS
surveys allow researchers to connect with and gather feedback from survey respondents in seconds to minutes.
Instant Census interacts with research subjects as if they were holding a text message conversation with a
real, live person: Instant Census texts a question, the respondent texts an answer, Instant Census parses
the answer and determines how to follow up.
More Responses In Less Time
Using uncompensated subjects, Instant Census on average sees:
Using compensated subjects, Instant Census sees:
40% - 50% response rate
40% - 50% response rate
Using compensated subjects, Instant Census sees:
50% response rate in 1.5 minutes
85% response rate overall
Why Automated Text Messaging?
Text messaging is the ideal medium for getting brief feedback from and communicating information with
customers and employees.
Benefits
Faster method of communication with membership and audiences
Reports results in real-time
Provides access to all types of mobile users without a smartphone or an app
Ability to send recurring or periodic messages with minimal recipient fatigue
Capabilities
Runs complex custom question logic and answer parsing
Sends one-time messages, messages on particular events, and scheduled recurring messages
Corresponds conversations with thousands of recipients simultaneously
Sends multiple choice, numeric, yes or no, and open-ended questions
How Do Researchers Use Instant Census?
Instant Census’ versatile nature allows for our SMS surveys to be used by researchers for a variety of
purposes.
Instant Census is used by
Academic Researchers to communicate with and notify parents of upcoming
assignments, projects, and tests to improve engagement in their children’s education.
Public Opinion Researchers to poll specific demographics on voting habits.
Market Researchers to poll customers on experience and to explore new product
markets.
Public Health Researchers to poll participants about flu symptoms and track
flu outbreaks throughout a population.
Want to learn more about our capabilities and what we do? Get in touch!
Whatever your target audience, discover how easy it is to start connecting and get results.
