By Elyse Desmarais on January 26, 2016
Instant Census has joined The 3% Conference and The Representation Project to co-host the 3rd annual Super Bowl Tweetup on Sunday, February 7, 2016. This is the first year the Tweetup will utilize Instant Census’ text message survey software to solicit feedback from 1,000 women across America on their opinions and comments of this year’s selection of television advertisements during the Super Bowl. Instant Census SMS survey technology will allow The 3% Conference and The Representation Project to share survey results in real-time during the Tweetup, something that would not be possible with other survey technologies.
Instant Census will help amplify individual voices to call attention to the value of targeting Super Bowl ads toward women, who purchase more products and are more vocal on social media than men on every day of the year, including Super Bowl Sunday. The hashtags #InstantCensus, #3PercentSB, #NotBuyingIt, and #MediaWeLike will be used by Tweetup participants to share their comments, thoughts and opinions on this year’s advertising lineup.
Instant Census is honored to team up with The 3% Conference and The Representation Project; established and renowned organizations who work to end gender stereotypes and call attention to the good and bad representations found in modern advertising and merchandising.
To learn more about this year’s Tweetup and download the Super Bowl Tweetup Scorecard, visit: http://www.3percentconf.com/tweetu.
Interested in using SMS surveys to run a live study at an upcoming event? Contact Instant Census today!