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Global Consumer Confidence Varies in 2016

By Elyse Desmarais on June 14, 2016

Global consumer confidence in 2016

According to a recent Nielsen report, the first quarter of 2016 shows global consumer confidence edging up one index point to 98%. This is just below the “optimism baseline” score of 100. Scores were not consistent in every region, however. While the United States, Indonesia, and India showed some favorable scores, other countries did not.

The European market proves the best example of a region with “country to country” variance in scores. In the first quarter,

  • Confidence declined in 17 markets

  • Confidence rose in 11 markets

  • Both advanced and developing markets saw issues with high unemployment and geopolitical tensions

Other regions showing similar variances in consumer confidence scores include,

  • Asia-Pacific

  • Africa/Middle East

  • North America

  • Latin America

Nielsen’s latest online survey in March 2016 showed among the world’s largest economies, “the U.S. consumer confidence score was 110, remaining at or above the optimism baseline for nine consecutive quarters.” The survey also revealed, “confidence levels declined from the previous quarter in China, Germany, the U.K., and Japan.”

Nielsen Global Consumer Confidence Survey

Image via Nielsen

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